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Nexus offers cost-effective, cutting edge Search Engine Marketing services to all companies determined to improve their search engine ranking positions.

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SEARCH ENGINE MARKETING

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  • PAY PER CLICK MANAGEMENT (PPC)

Pay Per Click Management (PPC) ?

If you want to get your business in front of potential customers at the exact moment they are looking for your product and services, then search advertising may be right for you. And to maximize your sales you need to constantly be in Front of your potential customers, Especially If Your Competitors Are As Well. PPC is beneficial for driving immediate traffic to a site. This is useful for sites that are new, industrial products that are time sensitive, or instances when you simply cannot wait for an SEO campaign to bring in traffic. With PPC you pay for each time someone clicks on your ad Google PPC uses a bidding strategy where the cost and your ad location depends on a number of things including the number of competitors who are targeting the same keywords as you and the level of relevance your ad has to your Web site. The higher your bid, the higher your ad will appear within the PPC ads. Cost per click can vary from day to day. Don’t worry though, you can set a max. per click amount as well as a monthly budget.


  • Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Nexus offers cost-effective, cutting edge SEO services to all companies determined to improve their search engine ranking positions. By combining up-to-the-minute onsite and offsite optimisation techniques, our team will fully optimise your platform to ensure it appeals to both consumers and search engine crawlers. We’ll conduct thorough keyword research, analyse key competitors and put together a bespoke strategy that will be sure to catapult your site to page one in a matter of months. We employ some of the best specialists in the country and pride ourselves on our innovative white-hat approach towards all aspects of the service, including mobile and video SEO.



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SEO AUDITS

WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY


To run an effective SEO campaign, you need to be sure that your current site isn’t holding you back. An audit is included in our packages free of charge but sometimes we’ll need to delve a little deeper to resolve larger issues. Our auditing team can conduct an independent review of your site, highlighting the areas that need to be improved and providing you with professional feedback and recommendations.


We can also implement our solutions at your request. We’ll look at a range of factors, including Robots.txt errors and meta data implementation, and spot any inaccessible pages or navigational issues. Once the process is complete, your website will be performing at its best, ensuring you’re generating the best possible return on your investment.



WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY





Maximize the return on your marketing investment

Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively. Although PPC (paid ads) drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them.... PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers. Remember, not every marketing channel operates in a vacuum and not every click will result to buying, therefore an intelligent PPC campaign structure is needed to improve the value and relevance of your paid search marketing efforts. Prior to launching your first PPC campaign, establish clear objectives and goals. PPC advertising can generate a lot of traffic in a short amount of time but at a cost. Understand the lead close time and lifetime customer value to measure the long-term ROI of your PPC marketing campaign. As a marketer, how are you using paid search to drive more leads and customer.Read more


FAQ

WHAT DO YOU MEAN BY CPC? (COST PER CLICK)

WHAT DO YOU MEAN BY IMPRESSIONS?

An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

WHAT DO YOU MEAN BY CTR?

CTR is Click through Rate which means how often people who see your ad end up clicking it.

WHAT DO YOU MEAN BY CPA?

WHAT DO YOU MEAN BY ROI?

WHAT DO YOU MEAN BY AD RANK?

WHAT IS GOOGLE ADWORDS?

WHAT DO YOU MEAN BY QUALITY SCORE?

WHAT DO YOU MEAN BY CPM?

WHAT DO YOU MEAN BY QUALITY SCORE?

WHAT IS GOOGLE DISPLAY NETWORK?




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