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Nexus offers cost-effective, cutting edge Search Engine Marketing services to all companies determined to improve their search engine ranking positions.

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SEARCH ENGINE MARKETING

PAY PER CLICK MANAGEMENT (PPC)

Pay Per Click Management (PPC)

Are you having trouble attracting new lead generation for your company? Do you want to reach customers outside of your immediate service area? Pay-per-click marketing could be a good investment for you. PPC marketing provides you with a level of control that is particularly useful for newbies. Advertisements can be paused or cancelled at any time. If you discover that an ad is performing better than expected, you can extend its duration. Even though you will be paying for traffic, any platform you choose will give you a lot of power. You'll be able to examine the data in real time to ensure that your ad is getting the impressions and clicks it requires.PPC will put you ahead of your competitors in the long run. The best part about pay-per-click ads is that your budget will not increase out of control. You set your budget and let the ads run without worrying about exceeding it. Budgeting is only one aspect of determining when and how your advertisements will appear. You can specify demographic groups, locations, times, and even viewers types. With all of this in mind, PPC is the most effective advertising tool available.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

SEO is important for businesses because it gives them the visibility, they need to attract customers in this digital age. A strong SEO strategy will enable brands to rank highly on the SERPs for relevant keywords, attracting the attention of prospective customers and funneling them into their sales funnel. More conversions can be obtained by incorporating SEO. More traffic means more leads, which should translate into more conversions. Sites with a good "UX," or user experience, are rewarded by algorithms in search engines.Nexus provides cost- effective, cutting-edge SEO services to all businesses in order to improve their search engine ranking positions. Our team ensures that your business appeals to both customers and search engine crawlers.

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SEO AUDITS

WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY

To run an effective SEO campaign, you need to be sure that your current site isn’t holding you back. An audit is included in our packages free of charge but sometimes we’ll need to delve a little deeper to resolve larger issues. Our auditing team can conduct an independent review of your site, highlighting the areas that need to be improved and providing you with professional feedback and recommendations.

We can also implement our solutions at your request. We’ll look at a range of factors, including Robots.txt errors and meta data implementation, and spot any inaccessible pages or navigational issues. Once the process is complete, your website will be performing at its best, ensuring you’re generating the best possible return on your investment.

WEBSITE HEALTH CHECK TO ENSURE FULL SEO COMPLIANCY

Speed-to-market

Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website

Reach

Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry

Highly-targeted website traffic

Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

Testing Capabilities

PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

Maximize the return on your marketing investment

Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively. Although PPC (paid ads) drives visitors to websites, potentially grabbing prospects’ attention, marketers must ensure to continue to nurture and develop a lasting relationship with them.... PPC alone will only offer limited results. With no brand awareness or value proposition, PPC campaigns may only attract window shoppers. Remember, not every marketing channel operates in a vacuum and not every click will result to buying, therefore an intelligent PPC campaign structure is needed to improve the value and relevance of your paid search marketing efforts. Prior to launching your first PPC campaign, establish clear objectives and goals. PPC advertising can generate a lot of traffic in a short amount of time but at a cost. Understand the lead close time and lifetime customer value to measure the long-term ROI of your PPC marketing campaign. As a marketer, how are you using paid search to drive more leads and customer.Read more

FAQ

WHAT DO YOU MEAN BY CPC? (COST PER CLICK)

CPC advertising requires that you pay each and every time your Google ad is clicked by an internet user.

WHAT DO YOU MEAN BY IMPRESSIONS?

An impression is counted each time your ad is shown on a search result page or other site on the Google Network.

WHAT DO YOU MEAN BY CTR?

CTR is Click through Rate which means how often people who see your ad end up clicking it.

WHAT DO YOU MEAN BY CPA?

Cost-per-acquisition (CPA) is the amount you're willing to pay for a conversion.

WHAT DO YOU MEAN BY ROI?

Return on Investment.

WHAT DO YOU MEAN BY AD RANK?

Position of your advertisement on Google search engine results page.

WHAT IS GOOGLE ADWORDS?

AdWords is a marketing system created by Google to assist businesses in reaching online market segments via its search engine system and partner sites. You have the versatility to ascertain which sites host your ads. Concentrate on your target market by focusing on specific regions and cities. AdWords determines who is looking for your products. AdWords reassures customers of previous searches, keeping your brand at the forefront of their minds. AdWords assists you in optimising current campaigns and leveraging results for greater overall accomplishment.

WHAT DO YOU MEAN BY QUALITY SCORE?

Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person seeing your ads.

WHAT DO YOU MEAN BY CPM?

Cost per thousand impressions CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network.

WHAT IS GOOGLE DISPLAY NETWORK?

A group of more than a million websites, videos, and apps where your ads can appear is said to be a Display Network of Google. Sites in this network have partnered with Google to show relevant AdWords ads.

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