PAY PER CLICK MANAGEMENT (PPC)
Pay Per Click Management (PPC) ?
If you want to get your business in front of potential customers at the exact moment they are looking for your product and services, then search advertising may be right for you. And to maximize your sales you need to constantly be in Front of your potential customers, Especially If Your Competitors Are As Well. PPC is beneficial for driving immediate traffic to a site. This is useful for sites that are new, industrial products that are time sensitive, or instances when you simply cannot wait for an SEO campaign to bring in traffic. With PPC you pay for each time someone clicks on your ad Google PPC uses a bidding strategy where the cost and your ad location depends on a number of things including the number of competitors who are targeting the same keywords as you and the level of relevance your ad has to your Web site. The higher your bid, the higher your ad will appear within the PPC ads. Cost per click can vary from day to day. Don’t worry though, you can set a max. per click amount as well as a monthly budget.